Simple Arithmetic

While the "eco-trend" is ever persistent (a few days ago, I spotted "Recycle" t-shirts at Nordstrom), many share the cynical attitude of "what's the point of being 'green' when it's not really going to make a difference?"

We Add Up is a reminder that if one person acts eco-conscious in just one way (ie. changing bulbs, biking, flying less, etc.), it adds up.

When you buy a shirt, you get your own number that "represents your position in the global count." Exponentially cooler than these shirts, for sure.

P.S. They totally have other neat items like the Neither (paper or plastic- that is) grocery bag, travel mugs, and kids' shirts.